Rockstar Sugar Free has zero sugar, zero carbs, and zero calories.It is available in 8.4 ounce, 12 ounce, 16 ounce, and 24 ounce cans. Rockstar Original is designed for anyone who leads an active lifestyle – from athletes to rock stars.Other ingredients include panax ginseng, ginkgo biloba, milk thistle extract, taurine, and guarana seed.īelow are the different flavors of Rockstar Energy Drink: The two major ingredients of Rockstar Energy Drink are caffeine and sugar. The caffeine content of the Rockstart Energy Drink Original is 160 mg per 16 ounce can, while for the Rockstar Punched Energy Drink, it is 360 mg per 24 ounce can. It can be either 10mg of caffeine per ounce or 15 mg of caffeine per ounce. These flavors and variants, at least those that are offered in the US, have two levels of caffeine content. Rockstar Energy Drink Flavors and IngredientsĪs mentioned, there are more than twenty flavors that Rockstar currently offers. It should also not be mixed with alcohol as it can mask the level of alcohol intoxication.Īlso, it should not be taken by children, pregnant or nursing women, as well as those who have a sensitivity to caffeine. Excessive consumption can cause head aches, anxiety, nervousness, and high blood sugar levels. Rockstar Energy Drink may be taken by those who live an active lifestyle, but like with other energy drinks, consumers must also consume responsibly. However, both festivals were discontinued in 2015. It also supported the Uproar Festival, which was another rock festival touring the US in September and October. One event that Rockstar sponsored was the Mayhem Festival, which was a metal and rock festival touring the United States in July and August. Like other energy drinks, Rockstar Energy also sponsored a lot of action sports, motor sports and live music events. Then, Weiner decided to switch to PepsiCo. The Coca Cola Company was the distributor of Rockstar Energy drink until the summer of 2009. By 2008, Rockstar had 14% of the energy drink market in the United States, and by 2009, it became available in more than 20 countries outside the US. The brand enjoyed a 155% increase in its sales from 2004, reaching about $48 million. Their marketing strategy seemed to work as Rockstar was one of the top three energy drink brands in North America by 2007. It was also marketed to be the same price as Red Bull but for twice the size. With the growing number of competitors, Weiner knew that he had to think of something to sell the product and differentiate Rockstar from the other energy drinks, especially the top selling Red Bull.Īside from using different ingredients, which the brand claims to be “scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles”, Rockstar was released in a 16 ounce can size against the Red Bull’s 8 ounce can. At that time, energy drinks were considered to be the fastest growing segment of the US beverage market. Rockstar Energy was founded by Russell Weiner in 1998. Can $1.59 Revolt Killer Black Cherry 16 oz. Can $1.99 Revolt Killer Black Cherry 16 oz. Rockstar Energy Drink Flavors and Ingredients CVS Original 16 oz.
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